This year, as in previous years, Ewals Cargo Care will participate in The Fresh Connection Game 2013. The Fresh Connection is an international web-based business simulation game that challenges participants from a variety of business functions to work together as a team and to demonstrate and improve their knowledge of the Value Chain.

Designed by experienced learning and business game experts, it is a business learning experience that has been used by more than 5,000 professionals, in over 500 companies and more than 25 countries since 2008.

In the game, each team is responsible for strategic and tactical choices for the fictitious company ‘The Fresh Connection’. After each round, the intelligent software behind the game calculates the consequences of all decisions the team has taken for the operational processes.  The aim of the game is to achieve the highest possible ROI for 'The Fresh Connection'.

The Ewals Cargo Care team consists of the following members:

  • Supply Chain Vice-president TFC: Joris Huijs (Jr. Project Engineer at e-LC Engineering),
  • Purchasing Vice-president TFC: Kars v/d Bongard (Jr. Project Engineer at e-LC Engineering),
  • Operations Vice-president TFC: Willem Pardoel (Trailer Planner at Operations NL Trailer Planning),
  • Sales Vice-president TFC: Rob Janssen (Operational Engineer at Operations NL Planning).


As a business professional coach Rob Fleuren will assist the TFC team. Ellen Hilven will join the Fresh Connection team 2013 as an experienced professional coach. Ellen participated the management game in 2010.

The 10 best teams of every country compete for the title of ‘Country Champion’. The winners of all country finals progress to the 2013 Global Final in Istanbul, Turkey. 

The Ewals Cargo Care Team will play the first qualification rounds on April 18th in Etten-Leur, The Netherlands.

We wish them good luck!